UCUCEST · 2026

Sales & Marketing · UCAP pathway

Marketing

Plan, launch and measure campaigns built on customer insight and clear positioning.

6

Modules

Labs · walkthroughs

Format

In development

Status

The curriculum

What this pathway covers.

  1. 01

    Market and audience research

  2. 02

    Positioning and messaging

  3. 03

    Channel strategy

  4. 04

    Campaign systems

  5. 05

    Analytics and measurement

  6. 06

    Iteration and reporting

Curriculum in development

This pathway's outline is live. Interactive in-browser labs, guided terminal walkthroughs, the capstone skill assessment and the UC certificate open as the course is built out, the way the Penetration Testing and Exploit Development pathways already are. Cohort dates, admissions, exam rules and certificate criteria will be published before enrolment opens.

Back to Sales & Marketing